About Wayfinder
Your Property, Our Expertise
The Story Behind Wayfinder
Founder – Wayfinder Agency Rebecca Moroney
Rebecca Moroney is a trailblazer in Australian real estate, a former corporate executive turned entrepreneur whose relentless passion, resilience, and drive to do things differently has led her to build one of the country’s fastest-growing buyer’s agencies.
Her journey didn’t begin in property. It began in boardrooms, where she spent years working in senior leadership roles, scaling businesses from the ground up and transforming startups into high-performance companies. With a background in consulting and business operations, Rebecca developed a deep understanding of growth strategy, people management, and how to build brands that truly serve their customers.
But despite her success in the corporate world, something was missing. Rebecca wanted more than spreadsheets and boardroom wins, she wanted to make a direct, tangible impact on people’s lives. It was this desire that drew her into real estate.
A Personal Leap into Property
Rebecca didn’t fall into real estate, she ran toward it with intent. She saw a broken system: buyers navigating one of life’s biggest decisions without advocacy, without strategy, and too often, without the support they truly deserved. She knew she could bring something different. With nothing more than a vision and fierce determination, she launched Wayfinder Agency, a business grounded in authenticity, trust, and a results-driven approach to property buying.
What began as a one-woman operation quickly gained momentum. Rebecca’s combination of business acumen, real-world empathy, and deep client focus struck a chord. She wasn’t just helping people buy homes, she was helping them secure futures.
Today, Wayfinder is a national agency with agents across the country and clients from every walk of life, first home buyers, families, investors, developers, downsizers, and commercial purchasers.
Leading With Heart, Built on Integrity
What makes Rebecca’s leadership unique is her ability to blend vision with action. She knows what it’s like to start from scratch, to back yourself when no one else sees the path, and to build something extraordinary from nothing but belief. Her strength is not just in creating strategy, but in creating momentum.
Wayfinder was never built to be the biggest. It was built to be the best, for the clients it serves and the agents it supports. Rebecca’s commitment to doing things right, not rushed, has shaped every part of the business: from how clients are onboarded, to the way deals are negotiated, to how relationships are maintained long after settlement.
And as the agency has grown, so too has the team around her, a hand-picked group of leaders across marketing, sales, operations, and support who share her values and work tirelessly to ensure every agent has what they need to succeed. This leadership backbone allows Wayfinder agents to focus on what they do best: helping clients secure the perfect property, backed by a structure that supports consistent results.
Built By a Buyer’s Agent, For Buyer’s Agents
Rebecca understands every step of the journey because she’s walked it. She knows what it’s like to work weekends, chase leads, and juggle inspections, proposals, negotiations, and client calls, often all in one day. She built Wayfinder to be the agency she wished existed when she started. An agency where agents are truly supported. Where success is shared. And where integrity is not just a value on a wall, it’s lived, every day.
Why Work with Rebecca and Wayfinder
Whether you’re a buyer seeking expert guidance, or an agent looking for a business that will back you and help you grow, Wayfinder is a place to belong.
Rebecca has created more than a business; she’s created a movement. One that redefines what it means to be in real estate, and one that welcomes those who are ready to do it differently. If you’re ready to find your place in the market, or your future in the industry, Rebecca and the Wayfinder team are ready to guide the way.
The Faces Behind Wayfinder
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Rebecca Moroney
Founder
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DIANA ALBERTI
CEO (Designate) | CMO
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Karthik Thanumoni
Chief Information Officer
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Teagan Smyth
Operations Director
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Antonella Alberti
Sales Director
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Anikait Kumar
Business Director
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Ellie Matthews
Sales Associate
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Adriana Lupderdi
Marketing Associate
The Professionals Guiding You
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Nicole Debruin
Buyers Agent | Luxury Property Specialist
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Angus Barwick
Buyers Agent | Luxury Property Specialist
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David Kay
National Property Aquisiton Expert
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Matthew Simpkins
National Property Aquisition Expert
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Anita Kumar
National Property Aquisiton Expert
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Sanjit Shingadia
National Property Aquisiton Expert
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Deb Moroney
National Property Aquisiton Expert
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Nick Hiley
National Property Aquisition Expert
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Peter Reeves
National Property Aquisiton Expert
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Pratiksha Kumari
National Property Aquisiton Expert
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Barbara Honey-Martin
National Property Aquisiton Expert
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Amrit Mutti
National Property Aquisition Expert
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Joe Brancato
National Property Aquisiton Expert
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Denise Golding
National Property Aquisiton Expert
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Mohnish Sharma
National Property Aquisiton Expert
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Dhara Joshi
National Property Aquisiton Expert
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Bronwyn Browne
National Property Aquisition Expert
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Tejas Dani
National Property Aquisiton Expert
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Joginder Singh
National Property Aquisiton Expert
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Kunal Chhajer
National Property Aquisiton Expert
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Sahil Goyal
National Property Aquisition Expert
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Lenny Gould
National Property Aquisition Expert
Partner With Us
Wayfinder Agency is growing and were seeking the next intake of passionate and authentic Buyer’s Agents who truly want to make a difference in the Australian market. Click on the button below and submit your interest today.
Our Approach
Tailored Property Solutions
Trust and Transparency
Expert Guidance and Negotiation
Hear From Our Happy Clients
Frequently Asked Questions
General
A Buyer’s Agent is your dedicated ally in the real estate market, committed to representing your best interests throughout the home buying process. Our role begins with understanding your unique preferences, budget, and requirements to conduct a tailored property search. With access to exclusive listings and comprehensive market data, we identify properties that align with your criteria. We handle all negotiations with sellers and their agents, ensuring you secure the best possible price and terms.
From contract review to property inspections, we guide you through every step or even do these on your behalf, providing expert advice and support. With a Buyer’s Agent by your side, you can navigate the complexities of the real estate market with confidence, knowing that your interests are our top priority.
A selling agent works for the vendor and is focused on getting the best price for the seller. A buyer’s agent works exclusively for the buyer, ensuring the best purchase terms and price, and providing impartial advice.
With exclusive access to off-market opportunities, our extensive network provides access to rare listings, unlocking exciting possibilities. Guided by expert negotiation and strategic precision, we advocate for your interests, securing your dream property on the best terms possible while ensuring a stress-free experience throughout the process.
Our process includes: Discovery Call → Strategy Session → Engagement → Property Sourcing (on- and off-market) → Due Diligence → Negotiation or Auction Bidding → Contract Management → Settlement Support.
On average, we secure properties within 4–8 weeks for investment properties & 4-12 weeks for owner occupiers, depending on the brief and market conditions.
Moreover, by providing guidance throughout the purchasing process and steering you away from potential pitfalls, we help you make informed decisions, ultimately saving you both time and money.
Yes, we assist both. Our process is tailored whether you’re buying your dream home, building an investment portfolio, or purchasing via SMSF or trusts. We also support commercial and development buyers.
You remain in control, but we do all the heavy lifting. We shortlist options, guide your decisions, and you make the final call.
Absolutely. We have a national agent network and internal scouting team to source off-market and interstate opportunities.
We conduct suburb-level analysis, rental demand research, price comparable’s, zoning and development potential checks, and liaise with legal and building professionals for full risk mitigation.
About Fees & Value
We charge an upfront fixed retainer fee and a final services fee at contract exchange. This includes strategy, sourcing, due diligence, negotiation, auction representation and post-sale support.
Yes, a small retainer confirms your engagement with us. The remainder is payable on successful exchange.
While no agent can guarantee savings, we aim to negotiate the best outcome and often secure properties under market value or with added value (zoning, dual income, etc.).
Our clients consistently report time savings, reduced stress, better asset selection, and stronger returns on investment or lower costs compared to market value. Please see our Client Success page for outcomes we have provided our clients.
Yes. Our research, data tools, and negotiation skills protect clients from overpaying or making emotionally driven decisions.
About Property Search
Yes. We receive hundreds of off-market opportunities each week through our internal network and dedicated off-market platform.
We assess pricing, yield, capital growth, vacancy rates, zoning, development potential, and comparable sales to determine true value. We also obtain digital walk through’s and leverage our internal agency network to physically inspect properties.
Yes. We specialise in both. Our experienced agents manage auction strategy or direct negotiations to secure the best terms.
We filter all options against your brief, financial strategy, risk tolerance, and timeline. Only properties that meet key criteria are presented, over-time, narrowing down the perfect property.
Absolutely. We coordinate with trusted professionals for building & pest inspections, strata reviews, legal advice, and contract review.
About Investment/Strategy
Yes. We tailor property searches to your financial goals, whether you need positive cashflow, long-term capital growth, tax minimisation, or a blended approach.
Yes. We align your investment decisions with your tax position, long-term equity goals, and retirement planning.
We use data platforms, market insights, and economic forecasts to assess vacancy rates, yield, infrastructure growth, population, and price trends.
Yes. We support investors building portfolios by mapping out long-term strategies, revaluing, refinancing, and re-entering the market.
Yes. We regularly assist with SMSF purchases and collaborate with accountants and legal advisers to ensure compliance.
About Wayfinder Agency
Yes. We are fully licensed in each state of Australia.
Our team has secured hundreds of properties across Australia in all asset classes: residential, commercial, and development.
We specialise in investment-grade properties, commercial assets, owner-occupier homes, SMSF-compliant purchases and development opportunities.
No. We act independently and ethically. We do not accept referral fees from selling agents or developers to maintain transparency.
Our leadership team brings decades of experience, combining property investment, market research, finance, and development knowledge.
