Diana Alberti is the CEO (Designate) and Chief Marketing Officer at Wayfinder Agency, bringing over 20 years of senior leadership experience across marketing, operations, and business development.
Diana leads with clarity, purpose, and a commitment to building high-performing teams and scalable business systems that drive long-term success.
Her strengths lie in strategic execution, brand leadership, and operational excellence, ensuring Wayfinder continues to evolve as a market-leading, customer-first business. She oversees the company’s national marketing direction, internal operations, and business growth strategy.
As CMO, she has elevated Wayfinder’s visibility through dynamic campaigns, sponsorships, partnerships, and digital media. Now, as CEO (Designate), she also leads the day-to-day business operations, focusing on alignment across departments, cultural leadership, and organisational performance.
Her expertise includes:
Brand strategy, campaign direction, and digital engagement, Operational leadership and team performance, Business planning and cross-functional alignment, Employer branding, recruitment marketing, and training, Sponsorships, events, and community activations, National growth strategy and partnership development, If you’re interested in partnering with Wayfinder Agency, please reach out to Diana directly to explore collaboration opportunities.
A Vision for the Future
Diana’s leadership vision is built on empowering people, delivering exceptional client experiences, and strengthening the foundations of the business from within. Her focus is on building a high-integrity brand that scales sustainably, operates efficiently, and stands out for its values-driven culture.
With a passion for people, storytelling, and strategic growth, Diana is leading Wayfinder into its next era, bringing structure to innovation and building a future-ready business from the inside out.
